Wednesday, July 29, 2009

1-800-FLOWERS.COM Sets Up Shop Inside Facebook

"In another testament to the notion that Facebook is quietly turning into the internet on top of the Internet, online flower retailer has launched an e-commerce store inside its Facebook Page."

On step further into True Social Commerce after launching their Alvenda shopping widget...

Once again, 1-800-Flowers leads the way in this type of ventures.

Can't wait when Facebook launches their proprietary payment platform. There are going to be a LOT of shops popping up WITHIN Facebook...

From Techcrunch.

Amazon Acquisitions and Investments Map | Via MeetTheBoss

Read all about it here.

Thursday, July 23, 2009

... And Zappos launches

Check out

- Add stuff to your closet
- Share items with friends
- See what your friends think!

Monday, July 20, 2009

At, video and social marketing go hand in glove - via Internet Retailer

"At, about 1,700 unique visitors view videos each day and the retailer distributes its videos liberally across a wide variety of marketing channels, including e-mail campaigns, affiliate programs and on various social networks such as Facebook, Twitter and MySpace. Videos from posted on YouTube since last fall have been watched by almost 19,000 unique visitors."'s videos are product demos, hosted by category/product managers, with the occasional event video (overstock sale, brand advertising or the 10 millionth bag delivered...)

One cool feature is the 'BUY NOW' button in the video player control panel, which enables viewers to browse product thumbnails from the featured product to help jumpstart the shopping process. The video center and player are provided by LiveClicker.

The whole story from Internet Retailer is here.
And the video section is here.
And hereunder the video of the 10 millionth bag delivered :

1-800-Flowers Claims First Retail Transaction Inside Facebook - via GetElastic

1-800-Flowers has embedded its e-commerce widget into its Facebook Fan Page, and goes down in history by claiming the first retail transaction within Facebook.

At 11:50 am EST on July 8, 2009, it sold a “Slice of Life” for $34.99.

The whole story from the GetElastic blog here.

Sunday, July 19, 2009

Augmented Reality Video Social Shopping!

Augmented Reality meets Motion Capture meets Social Networking meets Online Shopping :)

Zugara, a California-based interactive marketing agency, has just released a new product called the "Webcam Social Shopper".

It's an online shopping application, which couples the features of Augmented Reality and Motion Capture. The Webcam Social Shopper app allows to seemingly hold articles of clothing up in front of yourself, while it tracks your movements so you can interact with the site's content when standing several feet away from your computer's controls. And it's Facebook Connect enabled, so you can share pictures of yourself wearing the reality-augmented clothing with your friends.

Here's a video demo from Zugara:

Friday, July 10, 2009

optaros ebook: 5 Winning Strategies in Social Ecommerce

Optaros has just published a free ebook on the 5 social media integration trends that they believe will have an impact on e-commerce.

You can download it here.

Tuesday, July 7, 2009

E-commerce can help get over the economic downturn in France

According to a July 09 study by Eurobrief, e-commerce will save the economy in France: it is still growing, it favors exportations and the creation of jobs.

Hereunder a few interesting figures from the study.

In 2008:

- E-commerce sales in France grew 25% vs. 0.2% for retail stores sales.

- Average order size was 92 euros (but 87 euros in Q4 2008).

- 69% of online users are shoppers: about 22 million people.
That's 4 times more than in 2002.

- 186m online card transactions vs. 132m in 2007

- An e-commerce website is born every 45 minutes: 48,500 total.
That's 5 times more than in 2004.

- 20% of sales are exported outside of France vs. 9,2% for retail stores.

- E-commerce represents 80,000 jobs in France (25,000 direct and 55,000 indirect).
A 15% growth year over year.

Monday, July 6, 2009

Tweba turns Twitter into a social marketplace | Via VentureBeat

Tweba (formerly Tweebay) aims to bring the power of Craigslist and eBay to the swap meet-like community of Twitter, allowing users to sell and buy goods as they stream in real time.

You can sign-up/log-in to the service using your Twitter or Facebook account.

Does the UX ring a bell? :)

Indeed, Tweba makes extensive use of the Twitter API... and of its user interface design.

Friday, July 3, 2009

Gilt Groupe Raises $40 Million At $400 Million Valuation

The US copycat of French private sales powerhouse has just signed a term sheet to raise an extra $40m, valuating the company at $400m (Source: Silicon Alley Insider).

Gilt Groupe announced that it had $25m revenue in 2008, should have about $150m in 2009, and projected over $500m revenue for 2010.

The company is said to be cash-positive for three months now.

The private sales model is booming in major markets, benefiting from the economic downturn where consumers are looking for deals more than ever and where brands need to get rid of their bigger than ever excess inventory faster than ever.

Brands4friends from Germany is having a similar stellar year, reviewing its target revenue for 2009 from €75m to €85m.

Thursday, July 2, 2009

Spotify aims for IPO

Free music streaming application Spotify has revealed its aim to file for an IPO in the long term.

Spotify has gained widespread UK media attention and is reported to have more than 500,000 users in the UK alone, but its revenues were as little as GBP82,000 in May 2009.

Spotify is a direct competitor of Deezer, which offers an online streaming service, vs. Spotify's app which has to be installed on the user's computer to stream music.

Spotify's revenue is based on a freemium model: free streaming with audio and visual ads embedded in the app, or paid monthly service with no ads.

And wait 'til the iPhone app comes out... World domination ahead:

Source: The Register

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