Banners as standalone shopping widgets: really shop in display ads!

Here's a link to cool demo of a campaign launched in the US by 1800flowers, of a rich display ad embedding a fully functional e-commerce storefront.

You can browse bouquets, search, view product details, add your selection to the basket, checkout and pay without leaving the website you are on, all within a Flash expand layer.

How's that for interactive direct advertising?

An alvenda production.