Google's 'Rich Snippets' Lets Webmasters Enrich Their Organic Search Results - via MarketingVOX

Yesterday Google debuted Rich Snippets, a feature that enables webmasters to build on the "snippet" of content that appears for their sites in organic search results.

What's displayed in Google's search results is data about people and reviews/ratings, see screenshot embedded below.



Another sign of Google preventing traffic from reaching ecommerce websites and shopping engines by using content it crawls: true, this is currently made possible if the webmasters 'set it up' to be displayed, but for Internet users, why go visit the targeted page if the content you need is displayed straight in the engine's search results?