- 10:06 Carrefour budget is said to be €1B. Publicis stock jumped 5.39% on day of annoucement: www.strategies.fr/newsletter/cew433270109 #
Posted by Michael S. Levy at 12:06 AM
The US Lost Boys Interactive Group agency IconNicholson deployed a pretty cool multichannel retail event back in 2007, called the Social Retailing™ concept, for fashion designer Nanette Lepore, to demonstrate how young shoppers could move from online to mobile, interacting through text messaging, instant messaging and email for a unique shopping experience.
Here's a video overview of the project:
Official press release from IconNicholson here.
Posted by Michael S. Levy at 12:18 AM
Posted by Michael S. Levy at 12:20 AM
Check this out, it speaks for itself:
New MINI Cabrio Augmented Reality from Michael S. Levy on Vimeo.
Here's what you need to try it for yourself:
- your computer with a webcam
- here's a PDF of the ad
- go here: http://www.mini.de/webcam
All you need to know on Augmented reality here: http://en.wikipedia.org/wiki/Augmented_reality
Application possibilities in-store and online are endless... Any ideas?
Posted by Michael S. Levy at 2:56 PM
On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
Google: Checkout Icon Increases Ad Click-Thru 10% - MarketingVOX
Posted by Michael S. Levy at 11:54 AM
This thorough presentation, from Ogilvy's 360° Digital Influence, helps businesses understand and implement tweeting strategies for promotions & sales, customer care and PR, through real-life case studies (Dell, Zappos, Comcast..)
Posted by Michael S. Levy at 11:31 PM
Mindblowing 'What if?' scenarii from Razorfish on smart Facebook Connect iplementation for ecommerce:
- What if Amazon implemented Facebook Connect?
- What if iTunes implemented Facebook Connect?
Or how adding social context by populating e-commerce websites with users' Facebook friend graphs will change retail marketing.
Facebook is the Platform.
Posted by Michael S. Levy at 5:00 PM