Argh. Can't bring myself to post all this info I found this week...
So here's my very own weekly review of things worth noting:
Thanksgiving / Black Friday: US online retail picking up?
According to Mint.com
According to Forrester
According to ComScore
eBay targeting $500m GMS by mobile users this year!
That's a lot. And they're launching a new app called 'Deals Today'.
Woot! launches deals.woot! and it's awesome
A wooters-powered deal finding community website
Milo.com: a very well designed product finder driving traffic to local stores
Complete with price comparison, real-time inventory in stores near you, and consumer reviews straight from the stores' websites. It's Milo.com.
Noteworthy social media tactics by major retailers
Toys'R Us's cool Facebook-only Black Friday catalog and mystery deals campaign
IKEA's genius Facebook campaign:
That's it for this week!
xoxo
Michael.
Thursday, November 26, 2009
Cool e-commerce & social commerce info this week
Saturday, October 10, 2009
"Faceshopping": Carrefour launches exclusive live shopping deal application on Facebook
Here's a little social commerce app we designed and launched at Publicis K4 for Carrefour, the #2 retailer in the world.
It's called "Faceshopping" and it offers daily shopping deals for Facebook members only.
Launched on September 22nd, it is the first application of its kind.
Reviews are starting to show up accross the Web...
Go ahead and try it for yourself...
All of your comments and ideas are welcome, so we can make it better over time.
(A special shout-out to the fine folks at KRDS for the great work!)
Wednesday, July 29, 2009
1-800-FLOWERS.COM Sets Up Shop Inside Facebook
"In another testament to the notion that Facebook is quietly turning into the internet on top of the Internet, online flower retailer 1-800-Flowers.com has launched an e-commerce store inside its Facebook Page."
On step further into True Social Commerce after launching their Alvenda shopping widget...
Once again, 1-800-Flowers leads the way in this type of ventures.
Can't wait when Facebook launches their proprietary payment platform. There are going to be a LOT of shops popping up WITHIN Facebook...
From Techcrunch.
Thursday, July 23, 2009
... And Zappos launches my.zappos
Check out my.zappos.com:
Monday, July 20, 2009
1-800-Flowers Claims First Retail Transaction Inside Facebook - via GetElastic
1-800-Flowers has embedded its e-commerce widget into its Facebook Fan Page, and goes down in history by claiming the first retail transaction within Facebook.
The whole story from the GetElastic blog here.
Sunday, July 19, 2009
Augmented Reality Video Social Shopping!
Augmented Reality meets Motion Capture meets Social Networking meets Online Shopping :)
Zugara, a California-based interactive marketing agency, has just released a new product called the "Webcam Social Shopper".
It's an online shopping application, which couples the features of Augmented Reality and Motion Capture. The Webcam Social Shopper app allows to seemingly hold articles of clothing up in front of yourself, while it tracks your movements so you can interact with the site's content when standing several feet away from your computer's controls. And it's Facebook Connect enabled, so you can share pictures of yourself wearing the reality-augmented clothing with your friends.
Here's a video demo from Zugara:
Thursday, April 16, 2009
Facebook friend-based merchandising now a reality for online retailers
Remember the Razorfish Facebook Connect scenario making e-commerce truely social? Well, it's not a scenario anymore: digtal agency Fluid launched their FluidSocial product, enabling Facebook Friend-based shopping and merchandising; and implemented it on Vans.com and Jansport.com.
FluidSocial enables conversations (comments and live chat) with your friends directly on a product page.
Great feature! Better retention and conversion are direct consequences:
- For online retailers, these friend interactions allows for shoppers to never leave the site to get feedback from friends.
- For shoppers, it lets them see ratings, comments and real-time chat on specific products from friends whose opinions they value and trust more than from strangers.
Tuesday, January 27, 2009
"Oldy but goody": a 2007 Social Shopping initiative
The US Lost Boys Interactive Group agency IconNicholson deployed a pretty cool multichannel retail event back in 2007, called the Social Retailing™ concept, for fashion designer Nanette Lepore, to demonstrate how young shoppers could move from online to mobile, interacting through text messaging, instant messaging and email for a unique shopping experience.
Here's a video overview of the project:
Official press release from IconNicholson here.
Wednesday, March 19, 2008
Amazon launches two applications for Facebook... Finally!
Amazon has just put out two applications for social network Facebook:InternetRetailer.com - Daily News for Thursday, March 13, 2008
- Amazon Giver allows users to view friends’ wish lists and link directly to Amazon to purchase gifts.
- Amazon Grapevine displays a Facebook member’s friends’ recent Amazon.com activity (reviews, wish list adds, tags, purchases).
Both applications share information only with friends that the Facebook user selects when adding the application., but not with ALL the user’s friends, in the face of widespread criticism that Facebook's Beacon system violated users’ privacy.
Given Amazon and Facebook's user base size and overlaps (everybody?), and Amazon's huge product catalog, this is going to be a great tool for word-of-mouth marketing. I'll try it out and post some more...
Friday, March 14, 2008
Another Social Shopping Facebook Application - MyShopping from SecretPrices.com
SecretPrices.com, a 'shopping mashup combining price comparison, bargains and coupons', from NextGen Shopping LLC in the US, launched yet another social shopping app for Facebook, called MyShopping.
Add the app to your profile, and you can start searching, rating, sharing/recommending and purchasing products within Facebook. Product data comes from the SecretPrices database, and products can be purchased from merchants participating in the SecretPrices program.
A revenue sharing program for the app users is coming soon, according to the company's blog.
Social Shopping Facebook Application - SecretPrices.com
Thursday, October 18, 2007
Facebook valuation update: $15 billion?
As told by Mark Zuckerberg at the Web 2.0 Summit in San Francisco...
"The Facebook CEO basically just admitted to the much-discussed Facebook $15 billion valuation financing, telling interviewer John Battelle: “It’s going well, we’ve almost wrapped things up.”
From GigaOM: Web 2.0 Summit: Zuckerberg Admits to Deal-Making « GigaOM
