Augmented reality coming to a website near you...

Check this out, it speaks for itself:


New MINI Cabrio Augmented Reality from Michael S. Levy on Vimeo.

Here's what you need to try it for yourself:
- your computer with a webcam
- here's a PDF of the ad
- go here: http://www.mini.de/webcam

Amazing.

All you need to know on Augmented reality here: http://en.wikipedia.org/wiki/Augmented_reality

Application possibilities in-store and online are endless... Any ideas?