Facebook Connect Is The Social Commerce Killer App

Mindblowing 'What if?' scenarii from Razorfish on smart Facebook Connect iplementation for ecommerce:
- What if Amazon implemented Facebook Connect?
- What if iTunes implemented Facebook Connect?

Or how adding social context by populating e-commerce websites with users' Facebook friend graphs will change retail marketing.

Geat stuff.

Facebook is the Platform.

Portable Social Graphs - Imagining their Potential

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