With Swaxy.com, QVC meets woot.com meets Playboy !

Sex sells with Swaxy.com, literally... :)

At eBags.com, video and social marketing go hand in glove - via Internet Retailer

"At eBags.com, about 1,700 unique visitors view videos each day and the retailer distributes its videos liberally across a wide variety of marketing channels, including e-mail campaigns, affiliate programs and on various social networks such as Facebook, Twitter and MySpace. Videos from eBags.com posted on YouTube since last fall have been watched by almost 19,000 unique visitors."

eBags.com's videos are product demos, hosted by category/product managers, with the occasional event video (overstock sale, brand advertising or the 10 millionth bag delivered...)

One cool feature is the 'BUY NOW' button in the video player control panel, which enables viewers to browse product thumbnails from the featured product to help jumpstart the shopping process. The video center and player are provided by LiveClicker.

The whole story from Internet Retailer is here.
And the eBags.com video section is here.

And hereunder the video of the 10 millionth bag delivered :

Augmented Reality Video Social Shopping!

Augmented Reality meets Motion Capture meets Social Networking meets Online Shopping :)

Zugara, a California-based interactive marketing agency, has just released a new product called the "Webcam Social Shopper".

It's an online shopping application, which couples the features of Augmented Reality and Motion Capture. The Webcam Social Shopper app allows to seemingly hold articles of clothing up in front of yourself, while it tracks your movements so you can interact with the site's content when standing several feet away from your computer's controls. And it's Facebook Connect enabled, so you can share pictures of yourself wearing the reality-augmented clothing with your friends.

Here's a video demo from Zugara:

Product pictures on steroids

Silverdock produces video for online retailers, and cheap too, starting at $100 a piece.
Here's their cool take on how to showcase clothing. Ain't that great?




Also check out this selection of my past posts on online videos for shopping:
http://michaelslevy.blogspot.com/2008/04/video-merchandising-features-coming-up.html
http://michaelslevy.blogspot.com/2008/05/video-merchandising-contd-video.html
http://michaelslevy.blogspot.com/2008/05/more-video-powered-online-sales.html
http://michaelslevy.blogspot.com/2008/08/more-video-you-can-shop.html

More video you can shop

Remember SeenOn? The shop-what-you-see-on-TV online retailer is still here... And their cool "Shopisode" feature is still running. SeenOn enables shoppers to shop the outfits showcased in US TV shows by checking out excerpts of aforementioned shows. The videos are 'chapterized' by product appearance.

Check it out for yourself, embed below:



And a screenshot:

Video merchandising cont'd: video lookbook

The Jordan Brand shows off its collection via a video lookbook, driving to the Nike Store.

More video-powered online sales

Update: This feature is provided by Factory 515.

US Online fashion store Bluefly.com has soft-launched a cool new feature called 'Shop the Shoot' for its 'b*fly' section. Customers receive an e-mail inviting them to discover the shoot of the b*fly collection at Bluefly studios, which links to an embedded video player within Bluefly's blog, 'Flypaper'.

The video is pretty straightforward, with an interview of Ford model Heather and 'making-of' takes of the photo shoot, but there's a 'CLICK TO BUY' link on the player, which displays an interactive overlay, listing the on-screen items and links to jump to the product pages. A true Youtube-like Flash player for e-commerce video.

Pretty neat and enticing. I like it.

Here's the e-mail creative and a couple of screenshots of the video player, but you can also check it out for yourself.

New Brand Jordan Commercial.

Video merchandising features coming up...

Now that broadband access has become the norm in major e-commerce markets and CDN/bandwith pricing has come down (thank you Amazon services), clothing online retailers enrich their product pages with video merchandising.

A couple of cool examples:

Saks Fifth Avenue (USA)
Saks has just launched its 'Fashion in action' video catalog, where 17 selected looks from this Spring's collection are spotlighted. Videos are short-length, with a classic TV-style narration and background music. Kudos for the jewelry cross-selling by the narrator while describing a dress.

ASOS (UK)
They've been doing it for quite a while, with their 'Catwalk' video feature, directly accessible from the product page (under the product picture area). Great stuff: extra-short length video of a model wearing the item and walking back and forth on a runway, with a current radio hit song playing in the background.

Videos of models wearing the clothing pieces are really a plus: consumers can see how the item is worn, how it fits and flows on a real person, and from all angles. Also a great way to suggest outfits and full looks, from tops to bottoms to accessories...

Next up I hope: an interactive video, where users can click each piece worn by the model in order to directcly access the product page?

Update:
RUSHCOLLECTION (FRANCE)

PPR's fashion pure play has just launched its 'Fashion Week' online runway video feature. Select a theme/style and check out men and women models sporting this season's latest fashion. Very nicely done and enticing.