Product pictures on steroids

Silverdock produces video for online retailers, and cheap too, starting at $100 a piece.
Here's their cool take on how to showcase clothing. Ain't that great?




Also check out this selection of my past posts on online videos for shopping:
http://michaelslevy.blogspot.com/2008/04/video-merchandising-features-coming-up.html
http://michaelslevy.blogspot.com/2008/05/video-merchandising-contd-video.html
http://michaelslevy.blogspot.com/2008/05/more-video-powered-online-sales.html
http://michaelslevy.blogspot.com/2008/08/more-video-you-can-shop.html

Video merchandising features coming up...

Now that broadband access has become the norm in major e-commerce markets and CDN/bandwith pricing has come down (thank you Amazon services), clothing online retailers enrich their product pages with video merchandising.

A couple of cool examples:

Saks Fifth Avenue (USA)
Saks has just launched its 'Fashion in action' video catalog, where 17 selected looks from this Spring's collection are spotlighted. Videos are short-length, with a classic TV-style narration and background music. Kudos for the jewelry cross-selling by the narrator while describing a dress.

ASOS (UK)
They've been doing it for quite a while, with their 'Catwalk' video feature, directly accessible from the product page (under the product picture area). Great stuff: extra-short length video of a model wearing the item and walking back and forth on a runway, with a current radio hit song playing in the background.

Videos of models wearing the clothing pieces are really a plus: consumers can see how the item is worn, how it fits and flows on a real person, and from all angles. Also a great way to suggest outfits and full looks, from tops to bottoms to accessories...

Next up I hope: an interactive video, where users can click each piece worn by the model in order to directcly access the product page?

Update:
RUSHCOLLECTION (FRANCE)

PPR's fashion pure play has just launched its 'Fashion Week' online runway video feature. Select a theme/style and check out men and women models sporting this season's latest fashion. Very nicely done and enticing.