"Faceshopping": Carrefour launches exclusive live shopping deal application on Facebook

Here's a little social commerce app we designed and launched at Publicis K4 for Carrefour, the #2 retailer in the world.

It's called "Faceshopping" and it offers daily shopping deals for Facebook members only.

Launched on September 22nd, it is the first application of its kind.

Reviews are starting to show up accross the Web...

Go ahead and try it for yourself...
All of your comments and ideas are welcome, so we can make it better over time.

(A special shout-out to the fine folks at KRDS for the great work!)

Breaking: Publicis buys Razorfish

Paris-based advertising group Publicis has confirmed 1 hour ago that it has purchased Razorfish, the digital agencies network, from Microsoft for 530 million dollars, in cash and shares (this makes Microsoft the owner of about 3% of the Groupe by the way...), with an agreement to purchase ad inventory from Microsoft online properties in the years to come.

Publicis Groupe now owns the #1 (Digitas) et #2 (Razorfish) digital agency networks in the world. It is in line to generate 25% of this year's revenue from digital communications.

Razorfish will be included in the VivaKi agency line-up.

Official press release here.

Publicis Groupe acquires Performics

Another digital grab for Maurice: Google has announced that it will sell its Performics search marketing business (acquired with DoubleClick earlier this year) to Paris-based Publicis Groupe. The deal is expected to close in the third quarter of 2008. Performics will join the ViVaki network.

Check out the official Google/Publicis Groupe press release here.

Google Will Not Kill the Agency Star, Says Publicis CEO [SearchEngineWatch]

While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete.

Levy says that agencies are the ones who develop the creative, something that companies like Google, Microsoft and Yahoo do not provide.

"Agencies do need to gain a better understanding of new media in order to develop better creatives for channels such as video games and cell phones", according to Levy.

Publicis may be well on its way to doing just that, having acquired digital agency Digitas for $1.3 billion last year.

Google Will Not Kill the Agency Star, Says Publicis CEO [SearchEngineWatch]