Via Internet Retailer:
Ratings and reviews vendor Bazaarvoice is tying in with Google, enabling its 800 customers to display ratings and reviews from their websites in Google search results.
Google has just released Commerce Search, their search product for e-commerce websites.
If it's as efficient as Google Search, then maybe it is worth testing, to see if its conversion rate is better than the current search engine you have implemented on your website...
Usage cost is based on the number of products/items (SKUs) in your data feed and the number of search queries entered on your site each year.
I'm looking for e-commerce sites that have switched and are testing it out. If it is your case, drop me a note!
Here's a video from Google explaining the basics:
Here's an update on yesterday's post on Google's Snippets: the full video tour of Google's new 'Search Options', edging the search engine closer to real-time search...
Yesterday Google debuted Rich Snippets, a feature that enables webmasters to build on the "snippet" of content that appears for their sites in organic search results.
What's displayed in Google's search results is data about people and reviews/ratings, see screenshot embedded below.
Another sign of Google preventing traffic from reaching ecommerce websites and shopping engines by using content it crawls: true, this is currently made possible if the webmasters 'set it up' to be displayed, but for Internet users, why go visit the targeted page if the content you need is displayed straight in the engine's search results?
ShopSavvy is a shopping assistant developed for Google’s Android mobile phone platform and was T-Mobile’s featured application for their US launch of the G1 in October of 2008. Users can scan the bar code of any product using their phone’s built-in camera. ShopSavvy will then search for the best prices online and through the inventories of nearby, local stores using the phone’s built-in GPS. ShopSavvy won Google’s Android Developer Challenge and is available in Google’s Market.
Big in Japan - Developers of ShopSavvy or Shop Savvy
On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
Google: Checkout Icon Increases Ad Click-Thru 10% - MarketingVOX
Another digital grab for Maurice: Google has announced that it will sell its Performics search marketing business (acquired with DoubleClick earlier this year) to Paris-based Publicis Groupe. The deal is expected to close in the third quarter of 2008. Performics will join the ViVaki network.
Check out the official Google/Publicis Groupe press release here.
While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete.
Levy says that agencies are the ones who develop the creative, something that companies like Google, Microsoft and Yahoo do not provide.
"Agencies do need to gain a better understanding of new media in order to develop better creatives for channels such as video games and cell phones", according to Levy.
Publicis may be well on its way to doing just that, having acquired digital agency Digitas for $1.3 billion last year.
Google Will Not Kill the Agency Star, Says Publicis CEO [SearchEngineWatch]
On March 4, Google introduced a new feature that lets users stay on Google to find pages inside major sites. The search box appears when someone enters the name of certain Web addresses or company names rather than searching for specific terms (see screenshot above, courtesy of Techcrunch).
The feature is drawing the ire of many e-retailers, who raise two primary concerns:
