Sunday, July 19, 2009

Augmented Reality Video Social Shopping!

Augmented Reality meets Motion Capture meets Social Networking meets Online Shopping :)

Zugara, a California-based interactive marketing agency, has just released a new product called the "Webcam Social Shopper".

It's an online shopping application, which couples the features of Augmented Reality and Motion Capture. The Webcam Social Shopper app allows to seemingly hold articles of clothing up in front of yourself, while it tracks your movements so you can interact with the site's content when standing several feet away from your computer's controls. And it's Facebook Connect enabled, so you can share pictures of yourself wearing the reality-augmented clothing with your friends.

Here's a video demo from Zugara:

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