Wednesday, January 28, 2009

Tweets for Today

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Tuesday, January 27, 2009

"Oldy but goody": a 2007 Social Shopping initiative

The US Lost Boys Interactive Group agency IconNicholson deployed a pretty cool multichannel retail event back in 2007, called the Social Retailing™ concept, for fashion designer Nanette Lepore, to demonstrate how young shoppers could move from online to mobile, interacting through text messaging, instant messaging and email for a unique shopping experience.

Here's a video overview of the project:

Official press release from IconNicholson here.

Tweets for Today

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Tuesday, January 20, 2009

Tweets for Today

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Friday, January 9, 2009

Augmented reality coming to a website near you...

Check this out, it speaks for itself:

New MINI Cabrio Augmented Reality from Michael S. Levy on Vimeo.

Here's what you need to try it for yourself:
- your computer with a webcam
- here's a PDF of the ad
- go here:


All you need to know on Augmented reality here:

Application possibilities in-store and online are endless... Any ideas?

Metropolis media hit by digital revolution :)

Wednesday, January 7, 2009

Google Checkout Icon Increases Ad Click-Through by 10% - via MarketingVOX

On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)

Google: Checkout Icon Increases Ad Click-Thru 10% - MarketingVOX

History of the Internet

Nicely done.
A must-see with great animation.

History of the Internet from PICOL on Vimeo.

Sunday, January 4, 2009

Ogilvy PR: How to use Twitter for Business

This thorough presentation, from Ogilvy's 360° Digital Influence, helps businesses understand and implement tweeting strategies for promotions & sales, customer care and PR, through real-life case studies (Dell, Zappos, Comcast..)

Ogilvy PR 360 DI Twitter Webinar
View SlideShare presentation or Upload your own. (tags: ogilvypr pr)

Friday, January 2, 2009

Facebook Connect Is The Social Commerce Killer App

Mindblowing 'What if?' scenarii from Razorfish on smart Facebook Connect iplementation for ecommerce:
- What if Amazon implemented Facebook Connect?
- What if iTunes implemented Facebook Connect?

Or how adding social context by populating e-commerce websites with users' Facebook friend graphs will change retail marketing.

Geat stuff.

Facebook is the Platform.

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