- 10:06 Carrefour budget is said to be €1B. Publicis stock jumped 5.39% on day of annoucement: www.strategies.fr/newsletter/cew433270109 #
Wednesday, January 28, 2009
Tweets for Today
Tuesday, January 27, 2009
"Oldy but goody": a 2007 Social Shopping initiative
The US Lost Boys Interactive Group agency IconNicholson deployed a pretty cool multichannel retail event back in 2007, called the Social Retailing™ concept, for fashion designer Nanette Lepore, to demonstrate how young shoppers could move from online to mobile, interacting through text messaging, instant messaging and email for a unique shopping experience.
Here's a video overview of the project:
Official press release from IconNicholson here.
Tweets for Today
- 11:04 Carrefour comes home to Publicis: www.strategies.fr/newsletter/cew433260109 #
Tuesday, January 20, 2009
Tweets for Today
- 17:41 DIGITAS has just launched the new digital marketing program (Web, mobile, in-store) for QUICK: www.quick.fr, www.quick.be #
Friday, January 9, 2009
Augmented reality coming to a website near you...
Check this out, it speaks for itself:
New MINI Cabrio Augmented Reality from Michael S. Levy on Vimeo.
Here's what you need to try it for yourself:
- your computer with a webcam
- here's a PDF of the ad
- go here: http://www.mini.de/webcam
Amazing.
All you need to know on Augmented reality here: http://en.wikipedia.org/wiki/Augmented_reality
Application possibilities in-store and online are endless... Any ideas?
Wednesday, January 7, 2009
Google Checkout Icon Increases Ad Click-Through by 10% - via MarketingVOX
On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
Google: Checkout Icon Increases Ad Click-Thru 10% - MarketingVOX
History of the Internet
Nicely done.
A must-see with great animation.
History of the Internet from PICOL on Vimeo.
Sunday, January 4, 2009
Ogilvy PR: How to use Twitter for Business
This thorough presentation, from Ogilvy's 360° Digital Influence, helps businesses understand and implement tweeting strategies for promotions & sales, customer care and PR, through real-life case studies (Dell, Zappos, Comcast..)
Friday, January 2, 2009
Facebook Connect Is The Social Commerce Killer App
Mindblowing 'What if?' scenarii from Razorfish on smart Facebook Connect iplementation for ecommerce:
- What if Amazon implemented Facebook Connect?
- What if iTunes implemented Facebook Connect?
Or how adding social context by populating e-commerce websites with users' Facebook friend graphs will change retail marketing.
Geat stuff.
Facebook is the Platform.
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