Wednesday, January 7, 2009

Google Checkout Icon Increases Ad Click-Through by 10% - via MarketingVOX

On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)

Google: Checkout Icon Increases Ad Click-Thru 10% - MarketingVOX

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