On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
Google: Checkout Icon Increases Ad Click-Thru 10% - MarketingVOX
Wednesday, January 7, 2009
Google Checkout Icon Increases Ad Click-Through by 10% - via MarketingVOX
Posted by Michael S. Levy at 6:48 PM
Labels: advertising, adwords, e-commerce, ecommerce, google, payment
