Tuesday, January 27, 2009

"Oldy but goody": a 2007 Social Shopping initiative

The US Lost Boys Interactive Group agency IconNicholson deployed a pretty cool multichannel retail event back in 2007, called the Social Retailing™ concept, for fashion designer Nanette Lepore, to demonstrate how young shoppers could move from online to mobile, interacting through text messaging, instant messaging and email for a unique shopping experience.

Here's a video overview of the project:

Official press release from IconNicholson here.

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