"Oldy but goody": a 2007 Social Shopping initiative

The US Lost Boys Interactive Group agency IconNicholson deployed a pretty cool multichannel retail event back in 2007, called the Social Retailing™ concept, for fashion designer Nanette Lepore, to demonstrate how young shoppers could move from online to mobile, interacting through text messaging, instant messaging and email for a unique shopping experience.

Here's a video overview of the project:



Official press release from IconNicholson here.