Monday, May 26, 2008

Finally! Pizza Hut Serves Up Online Orders direct from your desktop |

Pizza Hut customers in the US can now order their pizza online and via their PC desktop, by installing an Adobe AIR app, called the Pizza Hut Shortcut, available here, courtesy of the pizza chain website.

Apart from eBay, I believe it is the first 'mass market' Adobe AIR app out there...

A few screenshots:

Friday, May 23, 2008

Video merchandising cont'd: video lookbook

The Jordan Brand shows off its collection via a video lookbook, driving to the Nike Store.

Friday, May 16, 2008

Digitas is the # 1 Digital Agency

According to Advertising Age, Digitas is the #1 digital agency for 2007 in revenue, in front of Avenue A/Razorfish and Rapp Collins.

Tuesday, May 13, 2008

Reebok launches in-house updated global e-commerce site |

Reebok is launching a global e-commerce site that will better promote its brand, allow users to send product details to their mobile phones and convey the feeling of shopping in a store, the company says.

The footwear and apparel retailer began a soft launch of the updated site for its customers in the UK and France and will roll the site out to several other undisclosed countries throughout 2008. The new site will mark Reebok’s entry into e-commerce in some of the countries.

The site automatically redirects to the browser language country, and is in full-Flash & Flex. Although loading times are a little slow, the user interface is nice. - Daily News for Monday, May 12, 2008

Monday, May 12, 2008

Digitas US Portfolio Highlight Reel

Here's a video reel of a few 2007 projects from Digitas US.
You can also check out Digitas France's portfolio at

Digitas US 2007 Highlight Reel from Michael S. Levy on Vimeo.

Friday, May 9, 2008

Rapper Chamillionaire is a web 2.0 geek (and an astute businessman)

Rap artist Chamillionaire talks with Pete Cashmore from Mashable about music and the Web, ringtones and what's wrong with the industry's current metrics. Smart and insightful comments with a ghetto entrepreneur twist.

Friday, May 2, 2008

GSI Commerce reports revenue up 34% in first quarter |

E-commerce platform provider - and e/merchant blueprint model - GSI Commerce Inc. has reported a 34% increase in first quarter revenue and reiterated its earlier projection of $1 billion in revenue in 2008, which would be a 33% increase from $750 million in 2007.

Also noteworthy, organic growth of e-commerce sales of the about 85 online retailers on the GSI platform is running at about 20%. - Daily News for Friday, April 25, 2008

More video-powered online sales

Update: This feature is provided by Factory 515.

US Online fashion store has soft-launched a cool new feature called 'Shop the Shoot' for its 'b*fly' section. Customers receive an e-mail inviting them to discover the shoot of the b*fly collection at Bluefly studios, which links to an embedded video player within Bluefly's blog, 'Flypaper'.

The video is pretty straightforward, with an interview of Ford model Heather and 'making-of' takes of the photo shoot, but there's a 'CLICK TO BUY' link on the player, which displays an interactive overlay, listing the on-screen items and links to jump to the product pages. A true Youtube-like Flash player for e-commerce video.

Pretty neat and enticing. I like it.

Here's the e-mail creative and a couple of screenshots of the video player, but you can also check it out for yourself.

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