Monday, March 22, 2010

Tony Hsieh on Zappos and delivering happiness

Check out this presentation by Tony Hsieh, CEO of, about delivering happiness to yourself, your employees and your customers:

Monday, March 15, 2010

New Zappos TV ad, highlighting their unparalleled customer service

This is the first TV spot in a new campaign for Zappos, the online footwear and apparel retailer. This spot was created by Mullen in Boston, MA.

Here it is:

Wednesday, March 10, 2010

E-commerce innovations: extreme retailing

Are you ready for "Extreme Retailing" ?
E-commerce has evolved more in the last 12 months than in the last 12 years, with a combination of entertainment, game mechanics, and innovative shopping models.

According to Megan Conniff from the US National Retail Federation's big blog, here are 3 ongoing trends:

1. Deals and discounts (
2. Urgency retailing (
3. Private shopping clubs ( and its hundreds of copycats worldwide)

And here are 5 upcoming trends:

1. Local discovery & promotion (
2. Mobile empowerment
3. Community and crowdsourcing (
4. Mass customization
5. Game Mechanics/entertainment commerce (

I so agree with Megan (and with Jochen and Jason from Exciting Commerce, a recommended read by the way...)!

Bonus: here's a video of Joshua Goldman's presentation at the Retail Innovation & Marketing Conference, explaining's killer commerce model:

Friday, March 5, 2010

Mobile e-commerce: mobile site or mobile app?

Here's Elastic Path's answer in video:

The State of the Internet: 2010

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