E-commerce innovations: extreme retailing

Are you ready for "Extreme Retailing" ?
E-commerce has evolved more in the last 12 months than in the last 12 years, with a combination of entertainment, game mechanics, and innovative shopping models.

According to Megan Conniff from the US National Retail Federation's big blog, here are 3 ongoing trends:

1. Deals and discounts (retailmenot.com)
2. Urgency retailing (woot.com)
3. Private shopping clubs (venteprivee.com and its hundreds of copycats worldwide)

And here are 5 upcoming trends:

1. Local discovery & promotion (groupon.com)
2. Mobile empowerment
3. Community and crowdsourcing (myfab.com)
4. Mass customization
5. Game Mechanics/entertainment commerce (swoopo.com)

I so agree with Megan (and with Jochen and Jason from Exciting Commerce, a recommended read by the way...)!

Bonus: here's a video of Joshua Goldman's presentation at the Retail Innovation & Marketing Conference, explaining swoopo.com's killer commerce model:

RetailMeNot.com survey says 30% of online adults will not make a purchase at an online store if they can’t find a coupon for that store...

Awesome online coupon website RetailMeNot, from the fine people at Stateless Systems, just released the results of its survey on consumer couponing habits.

Major learning include:

- Coupons drive more purchases (duh)

- The wealthy have increased the use of coupons (these are tough times for everybody)

- 30% of online adults will not make a purchase at an online store if they can’t find a coupon for that store

- and much more... read all about it here.

Rising gas prices and tightened budgets have US consumers using the Internet to save money while shopping online and off | InternetRetailer.com

Visits to online coupon sites increased 56% year-over-year for the week ending June 6, with Coupons.com receiving the largest market share at 29%, according to Hitwise. Coupon Mountain and Eversave accounted for 14% and 16% of visits, respectively, during the same period.

Also for the week ending June 6, U.S. visits to comparison shopping sites increased 51% year-over-year, while U.S. visits to discount retailers increased 25% and to traditional department stores increased 15%, Hitwise says.

InternetRetailer.com - Daily News for Wednesday, July 9, 2008