Awesome online coupon website RetailMeNot, from the fine people at Stateless Systems, just released the results of its survey on consumer couponing habits.
Major learning include:
- Coupons drive more purchases (duh)
- The wealthy have increased the use of coupons (these are tough times for everybody)
- 30% of online adults will not make a purchase at an online store if they can’t find a coupon for that store
- and much more... read all about it here.