New Zappos TV ad, highlighting their unparalleled customer service

This is the first TV spot in a new campaign for Zappos, the online footwear and apparel retailer. This spot was created by Mullen in Boston, MA.

Here it is:

Le Web Paris '09 social commerce / e-commerce highlights

Here's my personal selection of e-commerce / social commerce moments from this year's LeWeb conference worth checking out, pulled-up straight from the Ustream feed of the event!

1. From the Main Stage: Always insightful business, company culture and customer service anecdotes and advice from Tony Hsieh, CEO of Zappos

2. From the Start up Competition:

- Storific, a set of tools enabling online retailers and their employees to manage their customer communications and promotions on twitter and Facebook in one centralized/shared dashboard (jump to 22:41 for their demo)

- Shutl, a cool service from the UK, turning competing courrier and express delivery providers into a real-time web service for online retailers, enabling online shoppers of retailers using the service to have their on-line purchases delivered within 90 minutes of checking out or selecting a 1 hour delivery window at a time of their convenience – 24 hours a day, 7 days a week! (jump to 33:42 for their demo)

- Not e-commerce but still I had to plug them, they're awesome: Tigerlily, a CMS-like Facebook app to manage your Facebook Pages, so cool (jump to 28:53 for their demo)

3. Here's a way too short roundtable, with low-interest questions and answers, on "How has the real-time web changed your e-commerce business?", with Zappos (USA), Vente Privée (FR), Otto (DE). Too bad, the topic was well worth exploring fo real.

4. And here's a little bonus, Gary V's intervention, about "crushing it" and giving a crap about your customers, before the conference's closing remarks. Always hard-hitting and hilarious. Enjoy!

E-commerce deals update: Zappos, Ruelala.com

Well, it turns out Amazon will shell out $1.2b instead of the anticipated $928b to purchase Zappos, according to today's official press release.


Also, GSI Commerce Inc., the blueprint for PIXmania's e/merchant business I helped build, purchased US-based Retail Convergence, owner of Smartbargains.com and Ruelala.com, a 1,5 year old closed-community shopping website... for a whopping $350m. Official news release is available here. GSI Commerce now has private sales capabilities to round out its complete array of e-commerce services (customer acquisition and online marketing, storefront design, order fulfillment, customer support, technology and infrastructure, fraud prevention... you know the drill).

It has been a Happy Halloween for Zappos and RueLaLa :)

Amazon Acquisitions and Investments Map | Via MeetTheBoss

Neat!
Read all about it here.

... And Zappos launches my.zappos

Check out my.zappos.com:

- Add stuff to your closet

- Share items with friends

- See what your friends think!

Exclusive: Zappos Zeta

US online retailer Zappos' upcoming version of their website, currently in "Zeta", complete with their new product categories: https://zeta.zappos.com/

Top 10 lessons learned by Toney Hsieh, Zappos CEO

Really great stuff. Powerpoint of presentation given by CEO Tony Hsieh at the 2008 SXSW Interactive conference.

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