Now that broadband access has become the norm in major e-commerce markets and CDN/bandwith pricing has come down (thank you Amazon services), clothing online retailers enrich their product pages with video merchandising.
A couple of cool examples:
Saks Fifth Avenue (USA)
Saks has just launched its 'Fashion in action' video catalog, where 17 selected looks from this Spring's collection are spotlighted. Videos are short-length, with a classic TV-style narration and background music. Kudos for the jewelry cross-selling by the narrator while describing a dress.
ASOS (UK)
They've been doing it for quite a while, with their 'Catwalk' video feature, directly accessible from the product page (under the product picture area). Great stuff: extra-short length video of a model wearing the item and walking back and forth on a runway, with a current radio hit song playing in the background.
Videos of models wearing the clothing pieces are really a plus: consumers can see how the item is worn, how it fits and flows on a real person, and from all angles. Also a great way to suggest outfits and full looks, from tops to bottoms to accessories...
Next up I hope: an interactive video, where users can click each piece worn by the model in order to directcly access the product page?
Update:
RUSHCOLLECTION (FRANCE)
PPR's fashion pure play has just launched its 'Fashion Week' online runway video feature. Select a theme/style and check out men and women models sporting this season's latest fashion. Very nicely done and enticing.
A couple of cool examples:
Saks Fifth Avenue (USA)
Saks has just launched its 'Fashion in action' video catalog, where 17 selected looks from this Spring's collection are spotlighted. Videos are short-length, with a classic TV-style narration and background music. Kudos for the jewelry cross-selling by the narrator while describing a dress.
ASOS (UK)
They've been doing it for quite a while, with their 'Catwalk' video feature, directly accessible from the product page (under the product picture area). Great stuff: extra-short length video of a model wearing the item and walking back and forth on a runway, with a current radio hit song playing in the background.
Videos of models wearing the clothing pieces are really a plus: consumers can see how the item is worn, how it fits and flows on a real person, and from all angles. Also a great way to suggest outfits and full looks, from tops to bottoms to accessories...
Next up I hope: an interactive video, where users can click each piece worn by the model in order to directcly access the product page?
Update:
RUSHCOLLECTION (FRANCE)
