Small changes but big impact on Amazon product pages - from Grokdotcom.com

You probably didn’t notice, but Amazon just made it easier to quickly glance at the product you want and get all the information you need in order to buy.

Some small tweaks that really improved the ability to 'skim' product pages, and most probably their already great conversion rate (up to 17.6% in December) ...

Big Impact, Small Changes on Amazon