More than 60% of consumers are drawn to online retailers that employ interactive and dynamic Web 2.0 tools and techniques, according to a survey by web technology consulting firm Guidance and market research firm Synovate:
"35% say they’re most likely to return to an e-commerce site if it offers customer product recommendations. 26% desire a unique experience each visit, which the continually changing content of Web 2.0 features facilitates, the firms say. And 6% say they’re most likely to return if a site makes them feel part of a community with other shoppers."
InternetRetailer.com - Daily News for Tuesday, April 15, 2008
