Pizza Hut customers in the US can now order their pizza online and via their PC desktop, by installing an Adobe AIR app, called the Pizza Hut Shortcut, available here, courtesy of the pizza chain website.
Apart from eBay, I believe it is the first 'mass market' Adobe AIR app out there...
A few screenshots:

Monday, May 26, 2008
Finally! Pizza Hut Serves Up Online Orders direct from your desktop | Mashable.com
Posted by Michael S. Levy at 3:40 PM
Labels: e-commerce, ecommerce, pizza, pizza hut
Friday, May 23, 2008
Video merchandising cont'd: video lookbook
The Jordan Brand shows off its collection via a video lookbook, driving to the Nike Store.
Posted by Michael S. Levy at 12:31 PM
Labels: e-commerce, ecommerce, merchandising, video
Friday, May 16, 2008
Digitas is the # 1 Digital Agency
According to Advertising Age, Digitas is the #1 digital agency for 2007 in revenue, in front of Avenue A/Razorfish and Rapp Collins.
Tuesday, May 13, 2008
Reebok launches in-house updated global e-commerce site | InternetRetailer.com
Reebok is launching a global e-commerce site that will better promote its brand, allow users to send product details to their mobile phones and convey the feeling of shopping in a store, the company says.
The footwear and apparel retailer began a soft launch of the updated site for its customers in the UK and France and will roll the site out to several other undisclosed countries throughout 2008. The new site will mark Reebok’s entry into e-commerce in some of the countries.
The site automatically redirects to the browser language country, and is in full-Flash & Flex. Although loading times are a little slow, the user interface is nice.
InternetRetailer.com - Daily News for Monday, May 12, 2008
Posted by Michael S. Levy at 9:55 AM
Monday, May 12, 2008
Digitas US Portfolio Highlight Reel
Here's a video reel of a few 2007 projects from Digitas US.
You can also check out Digitas France's portfolio at www.digitas.fr.
Digitas US 2007 Highlight Reel from Michael S. Levy on Vimeo.
Friday, May 9, 2008
Rapper Chamillionaire is a web 2.0 geek (and an astute businessman)
Rap artist Chamillionaire talks with Pete Cashmore from Mashable about music and the Web, ringtones and what's wrong with the industry's current metrics. Smart and insightful comments with a ghetto entrepreneur twist.
Posted by Michael S. Levy at 4:07 PM
Labels: e-commerce, ecommerce, music, social commerce
Friday, May 2, 2008
GSI Commerce reports revenue up 34% in first quarter | InternetRetailer.com
E-commerce platform provider - and e/merchant blueprint model - GSI Commerce Inc. has reported a 34% increase in first quarter revenue and reiterated its earlier projection of $1 billion in revenue in 2008, which would be a 33% increase from $750 million in 2007.
Also noteworthy, organic growth of e-commerce sales of the about 85 online retailers on the GSI platform is running at about 20%.
InternetRetailer.com - Daily News for Friday, April 25, 2008
Posted by Michael S. Levy at 11:24 AM
Labels: BPO, e-commerce, e/merchant, ecommerce, GSIcommerce, outsourcing
More video-powered online sales
Update: This feature is provided by Factory 515.
US Online fashion store Bluefly.com has soft-launched a cool new feature called 'Shop the Shoot' for its 'b*fly' section. Customers receive an e-mail inviting them to discover the shoot of the b*fly collection at Bluefly studios, which links to an embedded video player within Bluefly's blog, 'Flypaper'.
The video is pretty straightforward, with an interview of Ford model Heather and 'making-of' takes of the photo shoot, but there's a 'CLICK TO BUY' link on the player, which displays an interactive overlay, listing the on-screen items and links to jump to the product pages. A true Youtube-like Flash player for e-commerce video.
Pretty neat and enticing. I like it.
Here's the e-mail creative and a couple of screenshots of the video player, but you can also check it out for yourself.
Posted by Michael S. Levy at 9:59 AM
Labels: bluefly, e-commerce, ecommerce, video
Thursday, April 24, 2008
Exclusive: Zappos Zeta
US online retailer Zappos' upcoming version of their website, currently in "Zeta", complete with their new product categories: https://zeta.zappos.com/
Posted by Michael S. Levy at 10:41 AM
Labels: e-commerce, ecommerce, zappos
Monday, April 21, 2008
The New Zappos: going into Amazon territory | from CNET News.com
The company's two warehouses in Kentucky hold around 4 million items, but at just under a million square feet, Zappos has plenty of room to grow. And that's just what they're planning on; by the end of 2008 the company hopes to be selling footwear, apparel, sunglasses, watches, bags, bedding/linens, cosmetics, luggage, and electronics, according to the CEO's blog.
Zappos prides itself on attention to customer service--an 800 number is plastered on every page, along with notes promoting the company's 24/7 customer service line and 365-day return policy. So far, this approach has been working: Zappos, which launched in 1999, had gross sales of $840 million in 2007, up from $1.6 million in 2000. As of the beginning of April, the company had a customer base of 7.7 million people.
The privately held company reported an operating profit in 2007, and "we exceeded (our goal) a little bit," Hsieh said. In fact, things are going so well that the company recently told its 1,600 employees they would each receive a bonus equal to 10 percent of their 2007 salary.
New Zappos: Shoes--and gadgets to boot | Tech news blog - CNET News.com
Posted by Michael S. Levy at 6:22 PM


