Wednesday, December 16, 2009

GSI Commerce does coop e-mail marketing for its clients

From Internet Retailer

"In a bid to help its individual retailer clients compete with large cross-category online marketplaces for a prime piece of the holiday shopping pie, GSI Commerce Inc. rounded up more than 30 of the retailers on its e-commerce platform for a co-operative e-mail marketing program.

Discounts and deals in GSI’s “World’s Greatest Friends & Family program," which started Sunday December 13 and ran through December 14, were promoted by each retailer to its customers via e-mail. The e-mails directed recipients to a special landing page on the retailer’s site that showed offers from all of the participating retailers. The offers also were posted at"

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