Wednesday, August 5, 2009

Augmented Reality hits mass-market with Wal-Mart and Best Buy

Augmented Reality is now a mass-market marketing technique... and is getting closer and closer to e-commerce.

Walmart was the first multichannel to launch an AR initiative, finally finding a way to add true value to their weekly ads and engage consumers with print advertising (you can print out this AR marker to try it for yourself).

And now Best Buy launches "Best Buy in 3D" with the same model in mind: showing the paper weekly ad to your webcam launches the AR engine, displaying a 3D rendering of the highlighted products within the webcam video on your computer screen, complete with info, specs etc etc.

Seeing is believing!

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