DNA for sale
THE E-TRADING PLATFORM ON WHICH PIXMANIA IS BASED IS TO BE SOLD AS AN E-COMMERCE SOLUTIONIn 2005 Pixmania launched e/merchant. At the moment, it’s a relatively small part of the offering, but senior management is in no doubt as to its importance. “It’s our future,” says Rosenblum. “This is a concentration of all we’ve built and done for Pixmania and its e-commerce offering over the past five years. It’s an e-commerce solution for all kinds of distributors and all kinds of brands.”
“The e/merchant product is a unique offer in Europe,” says Jerome. “It’s an end-to-end e-commerce outsourcing solution. Leading retailers and brands can grow their businesses faster and more profitably by partnering with e/merchant than they can on their own. e/merchant provides seamless services such as technology, logistics, marketing, financial services, and customer care.
"This of course is exactly what Pixmania already does. In effect, Pixmania is a product of e/merchant. The concept, developed as the retail business grew, is an organically created business recipe for e-commerce across Europe. After much trial and some error, e/merchant is now the conceptual underpinning for the business that spawned it: the child has become the father.“Pixmania is run on the e/merchant platform,” says Rosenblum. “We have five to 10 customers, large customers, who will buy it in 2006. It’s our future. There’s no limit to the sales potential. Logistically, the solution is limited to Europe, but the rest of the product can be sold all over the world.”
European Business: December 2005
technorati tags:BPO, e/merchant, e-commerce
