Study says Social Commerce pays off

Via the excellent Exciting Commerce blog:

"Unfortunately there are still too few scientific studies on networking effects in e-commerce. Understandable though, due to limited opportunities to make direct comparisons.

All the more exciting that a new study has been released (PDF) from France and the US with the title “Deriving Value from Social Commerce Networks”, whose results have been recently published in the Journal of Marketing Research. The study examines what happens when merchants begin to network with each other."

Download the study here.

Read the whole article at Exciting Commerce here.