Average e-commerce conversion rates in the UK

Here's a very nice article on average e-commerce conversion rates in the UK on blogstorm.

We learn that:

- the average conversion rate across all industries in the UK is 3.04% with conversion rates from natural search slightly higher at 3.16% for March 2009;

- shopping cart abandonment stands at 50.1% in the UK compared to 65.61% in the US.

A lot of insightful figures, from Coremetrics.