Wednesday, May 20, 2009

Social Advertising Best Practices

IAB logo IAB has just released its Social Media advertising best practices.

"These Best Practices are intended to help
protect consumer privacy, ensure transparency for what and how data is being used, and to define consumer permissions. The purpose of this
document is to provide best practices that illustrate, inform, and
facilitate greater adoption of the medium by defining creative components, data usage, consumer control, and privacy guidelines and by providing social advertising examples."

Click here to download the "Social Advertising Best Practices" PDF.

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