Reducing Friction in the Online Sales Process | Get Elastic Blog

Awesome article by the Get Elastic Blog, looking at most elements creating resistance of consumers in the purchasing process on an e-commerce website.

The guys from Elastic Path review examples of friction in the key areas of the purchase funnel:

- Home Page
- Navigation
- Site Search
- Category Ppage
- Product Pages
- Cart Summary Page
- Sign-up Forms
- Checkout Process
- E-mails
- 404 Pages

Read the whole article here: Reducing Friction in the Sales Process | Get Elastic