Monday, August 11, 2008

Publicis Groupe acquires Performics

Another digital grab for Maurice: Google has announced that it will sell its Performics search marketing business (acquired with DoubleClick earlier this year) to Paris-based Publicis Groupe. The deal is expected to close in the third quarter of 2008. Performics will join the ViVaki network.

Check out the official Google/Publicis Groupe press release here.

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