Amazon launches two applications for Facebook... Finally!

Amazon has just put out two applications for social network Facebook:

- Amazon Giver allows users to view friends’ wish lists and link directly to Amazon to purchase gifts.

- Amazon Grapevine displays a Facebook member’s friends’ recent Amazon.com activity (reviews, wish list adds, tags, purchases).

Both applications share information only with friends that the Facebook user selects when adding the application., but not with ALL the user’s friends, in the face of widespread criticism that Facebook's Beacon system violated users’ privacy.

Given Amazon and Facebook's user base size and overlaps (everybody?), and Amazon's huge product catalog, this is going to be a great tool for word-of-mouth marketing. I'll try it out and post some more...

InternetRetailer.com - Daily News for Thursday, March 13, 2008