Wednesday, July 26, 2006

Back to basics

People, need I remind you that e-commerce is just a derivative from catalog / distant selling?

Just for a second, forget about ajax, javascript, ergonomics, eyetracking, real-time metrics... Benefits of buying online for consumers remain the same as buying from QVC or The Sharper Image catalog: convenience, convenience and convenience.

And with gas prices rising, and the current heat wave we're experienciing this summer (in the US and in France), buying on-line and returning purchases from home makes more sense than ever.

Check out the results of Harris Interactive's US July study: - Daily News for Monday, July 24, 2006

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