On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
Google: Checkout Icon Increases Ad Click-Thru 10% - MarketingVOX
Wednesday, January 7, 2009
Google Checkout Icon Increases Ad Click-Through by 10% - via MarketingVOX
History of the Internet
Nicely done.
A must-see with great animation.
History of the Internet from PICOL on Vimeo.
Sunday, January 4, 2009
Ogilvy PR: How to use Twitter for Business
This thorough presentation, from Ogilvy's 360° Digital Influence, helps businesses understand and implement tweeting strategies for promotions & sales, customer care and PR, through real-life case studies (Dell, Zappos, Comcast..)
Friday, January 2, 2009
Facebook Connect Is The Social Commerce Killer App
Mindblowing 'What if?' scenarii from Razorfish on smart Facebook Connect iplementation for ecommerce:
- What if Amazon implemented Facebook Connect?
- What if iTunes implemented Facebook Connect?
Or how adding social context by populating e-commerce websites with users' Facebook friend graphs will change retail marketing.
Geat stuff.
Facebook is the Platform.
Tuesday, December 30, 2008
Reducing Friction in the Online Sales Process | Get Elastic Blog
Awesome article by the Get Elastic Blog, looking at most elements creating resistance of consumers in the purchasing process on an e-commerce website.
The guys from Elastic Path review examples of friction in the key areas of the purchase funnel:
- Home Page
- Navigation
- Site Search
- Category Ppage
- Product Pages
- Cart Summary Page
- Sign-up Forms
- Checkout Process
- E-mails
- 404 Pages
Read the whole article here: Reducing Friction in the Sales Process | Get Elastic
Monday, December 29, 2008
Social Media Influencers Predictions 2009 By Trendsspotting
Happy Holidays.
See you in 2009!
Michael
Wednesday, November 26, 2008
Latest e-commerce launches by Digitas
Time for shameless self-promotion... Here's a list of the latest e-commerce websites that went live in the last weeks, made with love (and sweat) by Digitas:
www.thekooples.com - The newest high-end Fashion brand
www.vin-malin.fr - Wine retail pure play
www.cultura.com - Major retail stores chain in France for Music, Video, Books and creative DIY
www.wesco-group.com - European leader in childcare equipment for professionals
Shopping clubs are hot: Brands4friends.de raises €10M (via TheNextWeb.com)
German shopping club Brands4Friends.de has raised a €10 million round of funding. It’s their series C, led by Partech International. Some old friends from previous rounds joined them: Mangrove Capital Partners and Holtzbrinck Ventures both chipped in. In these rough economic times, such a large boost in an e-commerce site is quite spectacular.
Yet when you read Brands4Friends’ story, the financial backing makes complete sense.
The full story here: Shopping clubs are hot: Brands4friends.de raises €10MAlso see http://www.pehub.com/24601/brands4friends-raises-e10-million/
Monday, November 24, 2008
Recession special: state of online retailing - US & France
We're starting to get alarming messages from the US and Europe regarding online retail's growth in these tough economic times.
"State of the Union"
On the one hand, according to ComScore, 'Online sales growth barely moves the needle in October in the US': the economic slowdown is starting to seriously affect the online retailing industry.
The latest: Online retail sales in October grew a scant 1% over sales in October 2007. ComScore says it is the lowest monthly growth since it began tracking e-commerce in 2001 and October was the sixth consecutive month of lower growth than the month before.
The decline in growth rate was precipitous, from a height of 28% in August 2007 to 1% only 14 months later. (InternetRetailer.com - Daily News for Tuesday, November 18, 2008)
At least, it's not as bad as offline retail over there: The U.S. Commerce Department reported that retail sales, which include autos, gasoline stations and restaurants, decreased 3.3% in October from October last year.
Hereunder a table comparing sales and year-on-year growth for offline retail and e-commerce in the US:
Source: US Census Bureau
"News from the Old Continent"
On the other hand, e-commerce growth is also slowing down in France, albeit on a smaller scale: according to Fevad, the French e-commerce and distance-selling federation, year-on-year e-commerce growth for Q3 slowed down to 27% instead of 30% in Q1.
Read the full analysis here at Journal Du Net (in French, sorry...).
But French analysts still foresee this Christmas to be the biggest for e-commerce ever in France. We're even having our first Cybermonday over here on November 24th (10 years in the making!).
Let's wait & see...
Friday, November 14, 2008
The New Credit Card with a Keypad, Built to Fight Online Fraud
Visa have shown off their new card built to combat online shopping fraud. The card, to be tested in Britain next year has a 12 button Keypad and display powered by a battery which should last 3 years.
Card holders will be required to key in their pin every time they make a purchase online. A security code is then sent to the card which appears on the display which then needs to be typed into the website.
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