iPad Commerce Watch: episode 2

Following in GAP's footsteps, here comes Italy-based online fashion retailer YOOX, with its own iPad app...

It was developed by Yoox's in-house team, and it enables iPad owners to browse, shop and pay in 6 languages and for delivery in 67 countries...

Google incorporates ratings and reviews from e-retailers in search results

Via Internet Retailer:

Ratings and reviews vendor Bazaarvoice is tying in with Google, enabling its 800 customers to display ratings and reviews from their websites in Google search results.

This enables Google to bring search even closer to the act of purchase for the users...

And it will probably increase the conversion rate of retailers using Bazaarvoice, as shoppers coming from a product-specific review in Google's search results will be even more qualified.

(This new Bazaarvoice feature is free and optional.)

Read the full article here.

Amazon's amazing growth compared to US retail and e-commerce

A cool chart courtesy of Silicon Alley Insider says it all:

GAP e-commerce goes iPad: touchCommerce !

GAP launched an iPad e-commerce app. It's gorgeous, mixing content and shopping, and making great use of the tablet's touchscreen gestures. Here's the video demo:

International E-Commerce Web retailers are reaping overseas sales without actively pursuing them

So says An Internet Retailer survey...

Tony Hsieh on Zappos and delivering happiness

Check out this presentation by Tony Hsieh, CEO of zappos.com, about delivering happiness to yourself, your employees and your customers:

Zappos - Amazon - 02-25-10

View more presentations from zappos.

New Zappos TV ad, highlighting their unparalleled customer service

This is the first TV spot in a new campaign for Zappos, the online footwear and apparel retailer. This spot was created by Mullen in Boston, MA.

Here it is:

E-commerce innovations: extreme retailing

Are you ready for "Extreme Retailing" ?
E-commerce has evolved more in the last 12 months than in the last 12 years, with a combination of entertainment, game mechanics, and innovative shopping models.

According to Megan Conniff from the US National Retail Federation's big blog, here are 3 ongoing trends:

1. Deals and discounts (retailmenot.com)
2. Urgency retailing (woot.com)
3. Private shopping clubs (venteprivee.com and its hundreds of copycats worldwide)

And here are 5 upcoming trends:

1. Local discovery & promotion (groupon.com)
2. Mobile empowerment
3. Community and crowdsourcing (myfab.com)
4. Mass customization
5. Game Mechanics/entertainment commerce (swoopo.com)

I so agree with Megan (and with Jochen and Jason from Exciting Commerce, a recommended read by the way...)!

Bonus: here's a video of Joshua Goldman's presentation at the Retail Innovation & Marketing Conference, explaining swoopo.com's killer commerce model:

Mobile e-commerce: mobile site or mobile app?

Here's Elastic Path's answer in video:

The State of the Internet: 2010