Apparel and accessories top category for US web purchases

Apparel and accessories led all product categories in number of online purchases in the USA in February, Nielsen Online reports.

Apparel and accessories led all product categories in number of online purchases in February, with 9.87 million, or 16% of all online purchases, Nielsen Online reports in its MegaView Online Retail report.

It adds that eBay led all retail web sites in number of online purchases in the apparel and accessories category, with 4.6 million, 47% of the market , followed by Victoria’s Secret, with 870,000 purchases and a 9% of the market.

Forrester Research concurs: in its State of Retailing Online 2008 report, the apparel category, which surpassed computer gear for the first time in 2006 as the top online sales category, is projected to hold onto the top spot again in 2008, accounting for $26.6 billion in sales, up 17.2% from $22.7 billion last year.