US junior clothing retailer Charlotte Russe just added ShopTogether from DecisionStep on their online store.
ShopTogether is a hosted application for retailers that lets customers interact in real-time while surfing e-commerce websites.
ShopTogether is actually a toolbar that is displayed at the bottom of the site (à la Facebook), from which shoppers can invite their friends to browse/shop with them through Facebook, Twitter, MySpace, email or instant messaging.
Charlotte Russe homepage with ShopTogether toolbar
Invite friends via Facebook, Twitter, MySpace, Email or IM
Once they accept the invitation, ShopTogether connects two or more friends for a joint shopping session. Shoppers can chat, view products, share favorites and ideas, helping shoppers making better buying decisions, thanks to the advice they get from their firends, just like in "real-life" shopping.
Undergoing shopping session with chat panel expanded from toolbar
Great integration of social services into the shopping experience.
I wish we could add video chat, and save shopping sessions /shared favourites for later in the shopper's account...
A one-up to the FluidSocial product I reviewed a while ago, which integrated Facebook components into Jansport's website.
Wednesday, June 10, 2009
ShopTogether: bring your friends with you when you shop online...
Posted by Michael S. Levy at 11:35 AM
Labels: e-commerce, ecommerce, social commerce, social shopping, US
Subscribe to:
Post Comments (Atom)
2 comments:
Thanks for the mention of Fluid Social! There has been a lot of excitement about the product since we launched and Jansport is a great implementation of our Facebook functionality. That said, we realize that there are times you need to get online with your friends and collaborate in real time.
That is why we've built that into Fluid Social as well! You can check out the real time collaborative shopping functionality on a handful of sites with more coming all the time. Current sites where our collaborative shopping functionality is live include Chrome Bags (www.chromebagsstore.com), Lucky Brand (www.luckybrand.com) and Vans.
This is such a fantastic idea! I recently closed my brick and mortar store and have been looking for ways to create an "in store" shopping experience online. Thanks for the info!
Post a Comment