People, need I remind you that e-commerce is just a derivative from catalog / distant selling?
Just for a second, forget about ajax, javascript, ergonomics, eyetracking, real-time metrics... Benefits of buying online for consumers remain the same as buying from QVC or The Sharper Image catalog: convenience, convenience and convenience.
And with gas prices rising, and the current heat wave we're experienciing this summer (in the US and in France), buying on-line and returning purchases from home makes more sense than ever.
Check out the results of Harris Interactive's US July study:
technorati tags:e-commerce, survey, harris, consumer
